NOLA Activate Downtown Grant

The Activate Downtown Grant Program (formally known as the Ground Floor Tenant Build-Out Matching Grant Program) provides property owners and business tenants in Downtown New Orleans with matching grants of up to $20,000 (covering 50 percent of eligible project costs) to activate long-vacant ground-floor commercial storefronts. Administered by the Downtown Development District (DDD) of New Orleans, the program is designed to reduce a common barrier to opening a brick-and-mortar business (the upfront cost of preparing a vacant commercial space for a new tenant) while revitalizing commercial corridors, promoting natural surveillance, and increasing pedestrian activity throughout downtown.

Eligible improvements include interior build-outs, demolition and shell reconstruction, ADA accessibility improvements, electrical, plumbing, HVAC, and lighting upgrades, storefront entryways, doors, and display windows, signage, exterior storefront lighting, security improvements (alarms, cameras, security glazing, and DDD-approved exterior lighting), permits, materials, and contracted labor. To qualify, the project must involve a ground-floor tenant space located within the Downtown Development District boundary with direct frontage on and pedestrian access from public rights-of-way, and the space must have been vacant for at least one year. Tenants may occupy no more than 10,000 square feet of ground-floor area, and applicants must demonstrate site control through a proposed lease, executed letter of intent, purchase agreement, act of sale, or option agreement.

National credit tenants and franchise concepts are not eligible, defined as any business that is publicly traded, holds an investment-grade credit rating, operates more than 10 locations across multiple states, or is a subsidiary or affiliate of a company meeting any of these criteria. A wide range of business types are also ineligible, including tattoo parlors, check cashing, bail bonds, sexually oriented businesses, churches, convenience stores, locksmiths, pawnbrokers, smoke shops, wedding chapels, shooting ranges, self-storage, private clubs, and membership-driven enterprises. Ineligible expenses include furniture and equipment not permanently affixed to the space, inventory, business operations costs, property acquisition, working capital, and professional fees.

Grants are awarded through a competitive scoring process that weighs vacancy duration, Canal Street corridor location, safety and crime prevention features, project readiness, and small business impact, and are disbursed on a reimbursement basis after project completion, verification, and issuance of an occupational license. Tenants must sign a lease of at least 24 months and remain open and operating for at least 12 continuous months following project completion.