Changing the Game Grant
Changing the Game Grant
Honeycomb Credit
ABOUT THE GRANT
The Changing the Game Grant awards five $20,000 grants to U.S.-based for-profit food and beverage businesses creating community-centered spaces where women's sports are the main event. Sponsored by Stanley 1913, the global lifestyle brand known for premium food and beverage innovation, and run in partnership with TOGETHXR (a women's sports media company co-founded by Alex Morgan, Chloe Kim, Simone Manuel, Sue Bird, and Jessica Robertson) with end-to-end program administration by Honeycomb Credit, the program supports founders reimagining the traditional sports bar as an elevated, community-driven "third space" that pairs premium food and beverage with a dedicated spotlight on women's sports.
The grant is intentionally flexible in format: qualifying businesses can include sports bars, restaurants, cafés, event venues, or community gathering spaces, and both currently operating businesses and founders in the planning stages are eligible. To qualify, applicants must own or be an authorized representative of a for-profit business registered and in good standing in the United States, be at least 18 years old (19 in Alabama and Nebraska), be a legal U.S. resident, operate or plan to operate a food and beverage space that centers women's sports as the main event (not a secondary broadcast or afterthought), and be located in any of the 50 U.S. states or Washington, D.C. Grant funds may be used for buildout, equipment, programming, community-building, food and beverage expenditures, marketing, and operational costs, consistent with the plan described in the applicant's proposal.
Applicants are limited to one submission per business. The selection process begins with an eligibility and mission-alignment screening, after which qualified applications advance to a finalist round where a selection committee evaluates each business on narrative strength, community impact, innovation, and program alignment. Final recipients are selected by Stanley 1913 and announced at an in-person celebration in New York City alongside Stanley 1913 executives, TOGETHXR representatives, athletes, and media. In addition to the grant funding, winners receive amplified visibility through Stanley 1913 and TOGETHXR's earned media, social channels, and brand campaigns.
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NOTES
We haven't added commentary on this grant yet. In the meantime, the fundor's website (linkeded above) is the best source for application details and eligibility specifics.
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