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Famous Amos Ingredients for Success Entrepreneurs Initiative
Famous Amos
ABOUT THE GRANT
The Famous Amos Ingredients for Success (IFS) Entrepreneurs Initiative is an annual national award program launched by Ferrero North America in 2020. IFS creates pathways for early-stage Black business owners to thrive by providing $150,000 in capital awards, mentorship, networking, and educational resources. Honoring Wally Amos’ legacy and the “Famously You” ethos, this initiative celebrates the qualities that make each business owner unique and fosters long-term success for their businesses.
Black small business owners are invited to apply by submitting a short video pitch. Entries are judged by a panel of renowned Black entrepreneurs, and 10 finalists are selected to compete in the next round. Ultimately, three winners will each be awarded $50,000 and access to mentorship, educational resources, and networking opportunities.
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